Dan Barton

Barton, a Business and Marketing Honors Degree graduate started his career as a club promotions manager at The Conservatory Nightclub in U.K. The club, with Barton as a central figure, became one of the most famous in Europe, and was considered iconic within dance music culture. At this time he also operated as a ‘Youth Consultant’ - aligning companies (including Coca-Cola, Greenpeace and The British Government) with the needs of the illusive youth sector.

In ‘95 Barton moved into the fashion industry and began working for Diesel, quickly working his way up to Head of Marketing and Communications for The Diesel Group in the U.K (which also included six other labels including Martin Margiela, DSquared2, 55DSL, DieselStyleLab, Diesel Kids and NewYorkIndustries). Barton achieved unprecedented successes for the company including picking up four prestigious Brand Of The Year Awards and many of Diesel’s international awards for ‘Best worldwide performance’ across many disciplines including events, press and publicity, strategy and overall performance.

He moved to Boxfresh in 1999, a young urban-wear company as European Marketing Director (successfully launching the brand in Germany and France) returning to Diesel one year later. He also graduated from the world famous High Performance Management course at The London School of Business. Barton mastermind, launched and ran the international Diesel-U-Music Awards (still Diesel's flagship marketing activity a decade later, televised on terrestrial TV in Europe annually). The Awards were a cooperative of some of the worlds most innovative and dedicated independent labels and organizations, that came together to support new music. Also, in 2002, he became a founder member and a central figure for the top, government endorsed European authority on ‘cool’ – 'The Cool Council', made up of some of the highest authorities on contemporary culture; it included Oswald Boetang, Rankin, Carl Cox and the editor in chief of U.K Vogue Magazine as other members. Through the council he contributed to four books (published by InterBrand). He was by now a staple speaker at Europe’s leading branding conferences, spoke regularly at Universities across the world and was the subject matter for two TV programs focusing on his marketing activities (The BBC’s – The Commandos of Cool and Channel 4’s Imran’s World).

He moved to the United States as Diesel’s Vice President of Marketing and Communications in 2005 where he had an immediate and positive impact on the brand (increasing press coverage for the Diesel brand by 300% and repositioning the Diesel lines with enormous success). He also ran the international think tank – Red Sky, which was the elite group of worldwide creative thinkers who gave Diesel new and radical insights into the market and communication.

Barton left Diesel in 2007 to join Rock & Republic the Los Angeles denim label to run all their marketing initiatives worldwide. He is nowVP of Marketing for The Flaunt Group and the creator their unique consultancy business for music, fashion, media, entertainment and lifestyle companies - No Such Agency.