STRIKE OIL VELO 21.2
STRIKE OIL VELO 21.2
ABOUT US
NSA is an award-winning, brand, marketing, and PR agency, with vast international experience, specializing in fashion, lifestyle, and the arts related industries.
Our mission is to help our clients to build beautiful brands through an integrated approach to marketing in the digital age. Telling a brand's story with effectiveness and reach takes an integrated approach that incorporates every touch-point within the marketing mix. We believe that this is the foundation for all future success. We only work with brands we love, which almost always ensures a successful union with our clients.
With beautiful offices and showroom in Los Angeles, and with affiliates in New York and Europe, NSA is an organization with unique international reach, knowledge and experience in the world’s most exciting markets.
The organization maintains one of the world’s most envied international contact databases and networks. The expertise of the team and the network under NSA’s umbrella is a rare commodity, and an agency that is client-orientated, while being committed to hard work AND results is something of an endangered species.
Whatever your brand, creative, marketing, or public relations goals, NSA has the unique knowledge and ability to help you meet them.
FOUNDERS
Dan Barton
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Dan has been at the top of the international marketing and communications field for over two decades, including 13 years with OTB (Vice President of Marketing and Communications - U.S/U.K) for Diesel, Maison Margiela, DSquared2, and many other leading brands, designers and companies, as the founding partner of NSA.
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His brand and marketing strategies have garnered him many accolades and industry awards. His successes have largely been accomplished through his belief in the preciousness of brands and a meticulous approach to strategy, coupled with an obsession for observing consumer behavior in a digital world, and the use of the brand’s own values as a critical part of the brand building discipline.
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He been working with the some of world’s elite creatives, bringing his clients enviable success in both DTC and B2B arenas. He has lectured at Columbia, a guest speaker at the World Brand Conferences, has contributed to several books published by InterBrand, and has been the subject of TV documentaries and shows with the BBC, MTV and Channel 4.
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He has a proven, global, track record for developing roadmaps and actions for brand growth, from the smallest designers, to the largest corporations, which puts him amongst a very small group of high-performing, international lifestyle marketers stationed on the U.S West Coast.
Helena Barton
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Helena is an internationally acclaimed PR professional. Having begun her career at Diesel UK (talent liaison & events). she moved into music with Coalition PR (The Strokes, Kings Of Leon, Bloc Party, Franz Ferdinand etc.) where she represented their biggest accounts including The Mercury Prize, and produced events with some of the worlds biggest artists.
A move to Espionage PR in London saw her returning to fashion PR with clients including Rag & Bone, All Saints and Fila as well as several lifestyle magazines, under the same literal roof as Banksy.
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She moved to the New York in 2005 and became world-wide publicist for The Godfather of Soul - James Brown, up until his death, before moving to Los Angeles and becoming joint founder of NSA.
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At NSA, Helena has driven the PR efforts for more than 100 brands across the luxury and lifestyle sectors, ranging from luxury hotels, to fine artists. Primarily focused on the designer sector, specializing in celebrity and media, Helena is one of the U.S’s leading achievers in the field.
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In 2024 alone, Helena amassed over five billion impressions for her clients, with media coverage including Vogue, Elle, and GQ, and dressing over 100 celebrities including Billie Eilish, Bad Bunny, Timothee Chalamet, Kylie Jenner, and Anya Taylor Joy to name a very few.