The influencer/creator phenomenon is not going away.
Although the line between celebrity, talent and influencer is blurring, and the mechanisms for engagement are ever-evolving, influencer engagement is a service that is likely to be of some interest to your brand.
Also as brands move more towards ‘combined content creation’ (imagery and content from different sources) an influencer post can be considered brand ‘content’ that can actually be very cost effective as part of your overall marketing strategy.
Whilst there has been a paradigm shift towards creators demanding ‘pay to play’ from brands, there are still many opportunities to place product with influential personalities to create a ground swell, buzz, valuable traffic and sales.
No Such Agency builds relationships between influencers and brands, and develops bespoke campaigns that introduce brands to new potential consumers, and drives sales through their extensive numbers of follows, fans and friends.