Although the line between celebrity, talent, influencer, and content creator is blurring, and the mechanisms for engagement are ever-evolving, creator engagement is a service that is likely to be of some interest to your brand.

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Also, as brands move more towards ‘combined content creation’ (imagery and content from different sources) an influencer post, video, or tag can be considered brand ‘content’ that can actually be very cost-effective as part of your overall marketing strategy.

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Whilst there has been a paradigm shift towards creators demanding ‘pay to play’ from brands, there are still many opportunities to place product with influential personalities to create a ground swell, buzz, valuable traffic, and sales.

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TikTok, Instagram, and YouTube remain the staple platforms for shared content, and even though creator content is now ubiquitous, it is still a cost-effective medium to ensure that the constant need for fresh creative can be met within even the tightest of budgets.

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No Such Agency builds relationships between influencers and brands, and develops bespoke campaigns that introduce brands to new potential consumers, and drives sales through their extensive number of followers, fans, and friends.

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